Project Role: Graphic Designer
The challenge was to create an original lifestyle brand that convinces luxury consumers to shop secondhand. Using principles of design such as negative space, line work and color psychology achieved an elevated, minimalistic brand identity that luxury consumers are familiar with.
The challenge was to create an original lifestyle brand that convinces luxury consumers to shop secondhand. Using principles of design such as negative space, line work and color psychology achieved an elevated, minimalistic brand identity that luxury consumers are familiar with.
This project received a silver Addy award in 2020.
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