Project Role: Graphic Designer
Soho House New York partnered with Creative Futures Collective to create a showcase for their mentorship program, which is aimed to uplift marginalized communities within creative industry hubs. New York City neighborhoods are symbolic for their safekeeping of culture and emphasis on identity, the chosen image captures these vibrant neighborhoods at sunset with a juxtaposed neutral sans serif typeface to tie into Soho House’s usage of minimalism in their brand identity.
Soho House New York partnered with Creative Futures Collective to create a showcase for their mentorship program, which is aimed to uplift marginalized communities within creative industry hubs. New York City neighborhoods are symbolic for their safekeeping of culture and emphasis on identity, the chosen image captures these vibrant neighborhoods at sunset with a juxtaposed neutral sans serif typeface to tie into Soho House’s usage of minimalism in their brand identity.
Project Role: Director and Art Director
The challenge was to create a visual narrative about what ‘home’ means through an immigrant perspective. Camera angles, sound design, lighting and typography were used to depict a monologue occurring in the protagonist’s bedroom.
The challenge was to create a visual narrative about what ‘home’ means through an immigrant perspective. Camera angles, sound design, lighting and typography were used to depict a monologue occurring in the protagonist’s bedroom.